Geoff is an accomplished automotive industry executive with more than four decades of experience across workshop operations, aftersales, sales and dealership management. Beginning his career as an apprentice heavy vehicle mechanic, he progressed into senior leadership positions including Service Manager, Aftersales Manager, Sales Manager, Dealer Principal and General Manager.
 

His experience spans buses, trucks, trailers, passenger vehicles and construction equipment across private enterprises and multinational organisations. Combining practical technical expertise with strategic commercial leadership, Geoff leads FMD’s DFAC and Foton truck brands with a focus on strong customer partnerships, dealer support and sustainable business growth.